blog - Wednesday May 15, 2019
The need for agile research
A lot of companies have introduced agile working these past few years. Agile working relates to aspects of time and place flexibility, but also involves doing work differently by focusing on performance and outcomes.
blog - Wednesday May 8, 2019
The battle for research automation
On different conferences and in different blogs I read about the increasing awareness and attention for research automation.
blog - Thursday January 17, 2019
2019: How will Research Automation evolve?
2018 was a big year in research automation. And we’ve had a great run too…
blog - Wednesday December 12, 2018
Why Research is for the Happy Few
The most successful companies have made their way to the top because of their successful marketing strategies…
blog - Wednesday November 28, 2018
It’s time to start understanding the Why, behind the What
The AAI conference is one of the few and first to join data analytics, insight and market research…
blog - Thursday November 22, 2018
From egocentric, to customer centric innovation
Over the past years we have been involved in a lot of innovation and product development. Two things strike me the most…
blog - Wednesday November 7, 2018
The 5 steps towards creating a successful pre-testing engine
Since the launch of easy2survey back in June, we have spoken at several events and conferences about a new and agile solution…
blog - Monday October 29, 2018
The biggest threat to ROI: the problem with fast and agile testing
We presented at the Research and Results conference about how to improve ROI of research. The biggest threat to ROI is probably…
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