Interview - Thursday April 18, 2019
Why research is for the happy few
This interview tackles the question why research is just for the happy few.
Interview - Thursday April 11, 2019
From egocentric to customer centric innovation
Why are so many introductions failing? In this interview, Lucas Hulsebos, CEO DVJ Research Group, shares what needs to happen to turn this around.
Interview - Thursday April 4, 2019
The 5 steps towards creating a successful pre-testing engine
Most marketers raise the same question: “How can I improve my ROI?”
Interview - Thursday March 21, 2019
The biggest threat to ROI: the problem with fast and agile testing
Why are so many introductions failing in their first year? Lucas Hulsebos answers all your questions in this interview…
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