Sometimes I stumble upon online questionnaires that are just truly dreadful to fill in, and lead to respondents dropping out.

Filling out questionnaires is something I really like to do. I get to see new methods and gain ideas in how to improve my own questionnaires, both on wording, technical issues and lay-out.

Take the next example for instance. It is quite a long list with options, but it isn’t even the longest list I have seen.

Research is a profession that is constantly evolving. My passion for research starts with making a questionnaire that is fun and easy to fill out.

“Meten is weten” (measuring is knowing) as we say in Dutch. For two years now I have worked in market research and I think doing research is really important.

Respondents are vital to the data collecting stage and keeping them happy and engaged leads to better and quicker response. Interaction with respondents who fill out questionnaires is therefore always important.

How to measure and analyse the wonderful and complicated world of human behaviour, is a question which fascinates me.

I’m a market researcher. I like research. I fill out lots of questionnaires to keep up with things.

My passion for research starts with making a questionnaire not only valid so we can give the right answer to a question, but also…