Curiosity is the start of all research. Doing research gives us the opportunity to understand specific areas better via people and figure out why developments are occurring the way they do.
In this urge for curiosity we tend to pile up a lot of questions to gather all the information we want.
During this process of creating a questionnaire, the limitations of a respondent’s memory are sometimes forgotten. It happens that multiple questions are asked at once or, what I recently encountered when filling in a questionnaire, a question asking me about my purchasing behaviour from the past 2 years.
Although interesting, it is not possible to answer this question in a valid way, simply because I cannot remember what I did or did not purchase over such a long period of time.
In this case, the researcher’s curiosity conflicted with the quality of the data. Therefore, it would be better to always ask short, clear and simply worded questions to respondents which they can remember easily. Asking the right questions in the right way will lead to the answer you are looking for. And luckily there’s an easy way to prevent such mistakes. Although it seems obvious, it’s always helpful to remember that respondents are not researchers and we should keep questionnaires as user-friendly and easy as possible.
It’s very important to keep panel members involved and motivated. After all, we need our panel members to provide our clients with valuable insights.
If you look at the past 10 years, we can conclude that mobile phones have changed our lives. It not only influenced our personal lives, but it also changed business.
Catching a movie
A seemingly obvious mistake, when you take that second glance, but not so obvious when writing your own questionnaire.
Using social stories in questionnaires
Wouldn’t it be more useful for a respondent to see these commercials in environments where they are normally showed?
Shopping for tea
I recently came across a technique that caught my attention since it really improved both my engagement and the reliability of my answers.
The solution to screening-out respondents
Screening-out respondents can disappoint respondents, because they can’t give their opinion.
Take your time
Recently, I received an invitation to fill out a survey, which surprised me quite a bit.
Graphics, colours and interaction
Online questionnaires and surveys are still at the forefront of market research for many companies, as it opens up a vast number of possibilities.
To make questionnaires more engaging, it’s important to create a certain interaction for respondents.