Within 24 hours.
From € 1.950,- per test
Does your out of home ad have enough stopping power, is it good enough to convey the message? An OOH pre-test will help you optimise the ROI of outdoor campaigns.
Our pre-test considers the way people behave outside. The ad is placed in its context and people decide for themselves if and how long they want to engage with the ad. With online eye-tracking we focus on the first 2 seconds and register what people see.
Because of the holistic set-up you will get all the necessary diagnostics to optimise and improve your ad. The pre-test provides specific answers that help make the go/no go decision, alongside reference points to improve your out of home ad.
We compare your ad with a strong up-to-date benchmark. We compare with the average and the top 20%.
The reporting is easy to read and easy to understand because we have made the selection of which are the most important KPI’s. It follows a stepwise approach where every KPI is compared with an average and a top 20%. After reading the scorecard you know exactly what to do. The reporting consists of 3 aspects.
The scorecard contains the most important results to help you determine whether the ad is good enough. It helps you make the selection of what is important and what not. In addition, the reading guide helps you understand and interpret the results. The reading guide contains a number of scenarios which can be taken into account in the interpretation of the results.
The scorecard can easily be translated into a PowerPoint report that can be send to all stakeholders. The PowerPoint already consists of a description of each KPI and puts all results in the right order for interpretation.
The dashboard gives you online access to all the results of the research, broken down by gender and age if possible. With this dashboard, you can quickly delve deeper in order to understand all aspects of the research. A research expert is always available to explain by telephone what the report contains and how it should be read.