Within 24 hours.
From € 3.500,- per test
A campaign evaluation shows how a campaign has contributed to the objectives of the brand. It is essential to establish whether to continue or change direction.
The evaluation looks at all relevant aspects of a campaign. It measures the brand effect, the advertising effect and the evaluation of each individual ad. A campaign evaluation can be used for all campaigns. It will focus on the overall impact and the contribution of each channel.
The campaign evaluation analyses which brand KPI’s show the most effect, to determine to what extent the campaign influenced the position of the brand. The campaign evaluation provides specific answers that help understand the impact, alongside reference points to improve future campaigns.
We compare your campaign with a strong up-to-date benchmark. We compare with the average and the top 20%.
The reporting is easy to read and easy to understand because we have made the selection of which are the most important KPI’s. It follows a stepwise approach where every KPI is compared with an average and a top 20%. After reading the scorecard you know exactly what to do. The reporting consists of 3 aspects.
The scorecard contains the most important results to help you determine the impact of your campaign. It helps you make the selection of what is important and what not. In addition, the reading guide helps you understand and interpret the results. The reading guide contains a number of scenarios which can be taken into account in the interpretation of the results.
The scorecard can easily be translated into a PowerPoint report that can be send to all stakeholders. The PowerPoint already consists of a description of each KPI and puts all results in the right order for interpretation.
The dashboard gives you online access to all the results of the research, broken down by gender and age if possible. With this dashboard, you can quickly delve deeper in order to understand all aspects of the research. A research expert is always available to explain by telephone what the report contains and how it should be read.