Within 24 hours.
From € 1.950,- per test
Our logo test consists of a complete analysis of all the important aspects that are linked to real behaviour: Attention – Evaluation and Choosing. We compare your logo design to your direct competitors.
It measures the acceptance of your logo design by looking at different dimensions. From identification to choosing and supporting brand values. The strength of your design depends on what else is happening in the market. For these reasons, we advise everyone to test this strength at least once a year.
Because of the holistic set-up you will get all the necessary diagnostics to optimise and improve your logo and compare it to competitors. The test provides specific answers that help make the go/no go decision for a new design and understand the strength of a current design.
We compare your logo to the most direct competitors to clarify what needs optimisation.
The reporting is easy to read and easy to understand because we have made the selection of which are the most important KPI’s. It follows a stepwise approach where every KPI is compared with the average of your main competitors. After reading the scorecard you know exactly what to do. The reporting consists of 3 aspects.
The scorecard contains the most important results to help you determine whether the logo design is strong enough. It helps you make the selection of what is important and what not. In addition, the reading guide helps you understand and interpret the results.
The scorecard can easily be translated into a PowerPoint report that can be send to all stakeholders. The PowerPoint already consists of a description of each KPI and puts all results in the right order for interpretation.
The dashboard gives you online access to all the results of the research, broken down by gender and age if possible. With this dashboard, you can quickly delve deeper in order to understand all aspects of the research. A research expert is always available to explain by telephone what the report contains and how it should be read.