Within 24 hours.
From € 1.950,- per test
In order to determine if a tag-on increases the impact of a TV- or radio- ad it needs to be tested together with the main ad. The easy2survey test measures to what extent the combination is better able to generate impact.
Our pre-test works with a unique method that considers the way TV is watched. We use a natural exposure to the ad and the tag-on. The pre-test measures from moment to moment and from scene to scene the engagement with the tag-on.
Because of the holistic set-up you will get all the necessary diagnostics to optimise and improve your tag-on. The pre-test provides specific answers that help make the go/no go decision, alongside reference points to improve your tag-on.
We compare your commercial to a strong up-to-date benchmark. We compare with the average and the top 20%.
The reporting is easy to read and easy to understand because we have made the selection of which are the most important KPI’s. It follows a stepwise approach where every KPI is compared with an average and a top 20%. After reading the scorecard you know exactly what to do. The reporting consists of 3 aspects.
The scorecard contains the most important results to help you determine whether the advertisement is good enough. It helps you make the selection of what is important and what not. In addition, the reading guide helps you understand and interpret the results.
The scorecard can easily be translated into a PowerPoint report that can be send to all stakeholders. The PowerPoint already consists of a description of each KPI and puts all results in the right order for interpretation.
The dashboard gives you online access to all the results of the research, broken down by gender and age if possible. With this dashboard, you can quickly delve deeper in order to understand all aspects of the research. A research expert is always available to explain by telephone what the report contains and how it should be read.