Within 24 hours.
From € 2.950,- per test
The Brand Health Check shows where the brand stands within the competitive field. It provides early insight into developments in the market and target group. It will give input for marketing plans.
The check looks at all relevant aspects of a brand. It measures the entire funnel on awareness, attitude and buying behaviour. A brand health check is necessary for all brands and can be repeated several times per year to understand the development.
A brand health check can be done for all audiences. From B2C brands and for B2B brands we use a specific approach based on the type of brand. By using our panel approach we know how to find your audience.
The Brand Health Check provides insights into the position of your brand compared to competitors, alongside reference points to improve your perceived brand health. We compare your brand with the most important competitors in your domain.
The reporting is easy to read and easy to understand because we have made the selection of which are the most important KPI’s. It follows a stepwise approach where every KPI is compared with an average and a top 20%. After reading the scorecard you know exactly what to do. The reporting consists of 3 aspects.
The scorecard contains the most important results to help you determine the strength of your brand. It helps you make the selection of what is important and what not. In addition, the reading guide helps you understand and interpret the results. The reading guide contains a number of scenarios which can be taken into account in the interpretation of the results.
The scorecard can easily be translated into a PowerPoint report that can be send to all stakeholders. The PowerPoint already consists of a description of each KPI and puts all results in the right order for interpretation.
The dashboard gives you online access to all the results of the research, broken down by gender and age if possible. With this dashboard, you can quickly delve deeper in order to understand all aspects of the research. A research expert is always available to explain by telephone what the report contains and how it should be read.