Within 24 hours.
From € 1.950,- per test
Determine the key features and benefits that are motivating enough to drive purchase decisions. We employ the MAX DIFF technique to evaluate which claims are most and least motivating and determine purchase choices.
The MAX DIFF is a quantitative approach for obtaining preference / importance scores for multiple claims. This approach gives respondents a choice instead of stating preference or importance using a numeric scale.
As a fixed element of this test, consumers are asked to evaluate the claims against the dimensions believable, distinctive, relevance and brand fit. The claim test provides specific answers that help make the go/no go decision for every claim, alongside reference points to improve your claim.
We compare all claims with each other to make sure you select the best ones.
The reporting is easy to read and easy to understand because we have made the selection of which are the most important KPI’s. It follows a stepwise approach where every claim is compared with the other claims. After reading the scorecard you know exactly what to do. The reporting consists of 3 aspects.
The scorecard contains the most important results to help you determine whether the claim performs best. It helps you make the selection of what is important and what not. In addition, the reading guide helps you understand and interpret the results.
The scorecard can easily be translated into a PowerPoint report that can be send to all stakeholders. The PowerPoint already consists of a description of each KPI and puts all results in the right order for interpretation.
The dashboard gives you online access to all the results of the research, broken down by gender and age if possible. With this dashboard, you can quickly delve deeper in order to understand all aspects of the research. A research expert is always available to explain by telephone what the report contains and how it should be read.