Within 24 hours.
From € 1.950,- per test
Our pack-test consists of a complete analysis of all the important aspects that are linked to real shopping behaviour: Attention – Evaluation – Selecting and Choosing. We compare your pack design to your direct competitors.
The test measures the in-market acceptance of your pack design by looking at different dimensions. From identification to choice. Because of the holistic set-up you will get all the necessary diagnostics to optimise and improve your pack and compare it to competitors.
The strength of your pack design depends on what else is happening in the market. For this reason, we advise everyone to map this strength at least once a year.
The pack test provides specific answers that help make the go/no go decision for a new design and understand the strength of a current design. We compare your pack to the most direct competitors to clarify what needs optimising.
The reporting is easy to read and easy to understand because we have made the selection of which are the most important KPI’s. It follows a stepwise approach where every KPI is compared with an average and a top 20%. After reading the scorecard you know exactly what to do. The reporting consists of 3 aspects.
The scorecard contains the most important results to help you determine whether the pack design is good enough. It helps you make the selection of what is important and what not. In addition, the reading guide helps you understand and interpret the results. The reading guide contains a number of scenarios which can be taken into account in the interpretation of the results.
The scorecard can easily be translated into a PowerPoint report that can be send to all stakeholders. The PowerPoint already consists of a description of each KPI and puts all results in the right order for interpretation.
The dashboard gives you online access to all the results of the research, broken down by gender and age if possible. With this dashboard, you can quickly delve deeper in order to understand all aspects of the research. A research expert is always available to explain by telephone what the report contains and how it should be read.