Up until now, Call Out Music Testing was something for the happy few. Only the bigger radio stations and record companies could afford this kind of research. With easy2survey we grant everyone in the radio and music industry the opportunity to test music and to build a strong bond with listeners and audiences.
After the specifications are determined (number of P1/P2 listeners, number of tracks per measurement) you can easily upload the tracks you want to test. The system will detect from your list which tracks are already saved in our music database as a hook (a short passage). The number of hooks in our database is increasing every day, which is a huge time saver!
The easy2survey system will automatically generate trends per track. So, you can easily read how a track is developing in burn or call out. Next to this, our music database is enriching all tracks with for example genre data. In our additional genre analyses, we can now analyse how genres are developing among your audiences.
We will create an exclusive client portal for you, where you can find all your projects and 24/7 access to results. All results are viewable online but also easy to download, making it easy to share in meetings.
The reporting provides a clear overview of all your projects and results, and is easy to read and easy to understand. The reporting consists of 3 aspects.
In your portal you will find all your projects and results, but also the trend analysis per track. This enables you to have a quick scan of tracks that are reaching burn levels you want to avoid.
When you open your client portal, you will instantly see all the results from your latest music test.
The weekly results can be easily translated into a PowerPoint report that can be send to all stakeholders.