Within 24 hours.
From € 1.950,- per test
Point-of-sale is all about the Moment of Truth and where brands can make a big difference. The test measures to what extent the POS material has all the brand activations and executional elements right.
Our POS pre-test considers the way people behave in the store. The material is placed in context and people decide for themselves if and how long they want to engage with the material. The pre-test measures from moment to moment what people see and miss in the POS material, with a focus on the first 2 seconds.
Because of the holistic set-up you will get all the necessary diagnostics to optimise and improve the POS material. The test provides specific answers that help make the go/no go decision, alongside reference points to improve your material.
We compare your commercial to a strong up-to-date benchmark. We compare with the average and the top 20%.
The reporting is easy to read and easy to understand because we have made the selection of which are the most important KPI’s. It follows a stepwise approach where every KPI is compared with an average and a top 20%. After reading the scorecard you know exactly what to do. The reporting consists of 3 aspects.
The scorecard contains the most important results to help you determine whether the material is good enough. It helps you make the selection of what is important and what not. In addition, the reading guide helps you understand and interpret the results.
The scorecard can easily be translated into a PowerPoint report that can be send to all stakeholders. The PowerPoint already consists of a description of each KPI and puts all results in the right order for interpretation.
The dashboard gives you online access to all the results of the research, broken down by gender and age if possible. With this dashboard, you can quickly delve deeper in order to understand all aspects of the research. A research expert is always available to explain by telephone what the report contains and how it should be read.