Within 24 hours.
From € 1.950,- per test
Online ads come in many different formats. Which ads work best and in which context? By testing your digital campaigns, you are able to generate much more impact and increase ROI of digital.
Our pre-test considers the way people browse through websites. The ad is placed in the natural environment of a website. With online eye-tracking we register what people see and miss.
Because of the holistic set-up you will get all the necessary diagnostics to optimise and improve your ad. The pre-test provides specific answers that help make the go/no go decision, alongside reference points to improve your online ad.
We compare your commercial with a strong up-to-date benchmark. We compare with the average and the top 20%. We have a global benchmark available for different ad formats.
The reporting is easy to read and easy to understand because we have made the selection of which are the most important KPI’s. It follows a stepwise approach where every KPI is compared with an average and a top 20%. After reading the scorecard you know exactly what to do. The reporting consists of 3 aspects.
The scorecard contains the most important results to help you determine whether the ad is good enough. It helps you make the selection of what is important and what not. In addition, the reading guide helps you understand and interpret the results. The reading guide contains a number of scenarios which can be taken into account in the interpretation of the results.
The scorecard can easily be translated into a PowerPoint report that can be send to all stakeholders. The PowerPoint already consists of a description of each KPI and puts all results in the right order for interpretation.
The dashboard gives you online access to all the results of the research, broken down by gender and age if possible. With this dashboard, you can quickly delve deeper in order to understand all aspects of the research. A research expert is always available to explain by telephone what the report contains and how it should be read.