The solution to screening-out respondents
As a market researcher I love improving my questionnaires. It is especially important to me that my respondents are engaged while filling in the questionnaire and are motivated to continue to fill in questionnaires in the future.
The other day I came across this example in which I was screened-out because I didn’t fit the target group. I can imagine that such messages normally disappoint respondents, because they can’t give their opinion and earn some points.
But they offered an instant solution. They offered a different questionnaire which I could fill in straight away. If all research agencies would integrate this system in their questionnaires it would make respondents instantly happy and would also motivate them to fill in questionnaires in the future. When respondents don’t fit the specific characteristics, just offer them another survey in which they can participate.
It’s very important to keep panel members involved and motivated. After all, we need our panel members to provide our clients with valuable insights.
If you look at the past 10 years, we can conclude that mobile phones have changed our lives. It not only influenced our personal lives, but it also changed business.
Catching a movie
A seemingly obvious mistake, when you take that second glance, but not so obvious when writing your own questionnaire.
Using social stories in questionnaires
Wouldn’t it be more useful for a respondent to see these commercials in environments where they are normally showed?
Shopping for tea
I recently came across a technique that caught my attention since it really improved both my engagement and the reliability of my answers.
Take your time
Recently, I received an invitation to fill out a survey, which surprised me quite a bit.
Graphics, colours and interaction
Online questionnaires and surveys are still at the forefront of market research for many companies, as it opens up a vast number of possibilities.
The limitations of a respondent’s memory are sometimes forgotten when programming a questionnaire.
To make questionnaires more engaging, it’s important to create a certain interaction for respondents.