Catching a movie
Online questionnaires and surveys are still at the forefront of market research for many companies, as it opens up a vast number of possibilities. However, simple mistakes within questionnaires can tarnish the company conducting the research, but also the client they represent.
As a researcher, I often fill out online surveys. Firstly, to improve our own and find new solutions to problems, but it also helps us think about avoiding simple mistakes, which could cause issues when coming to analyse the data. Whilst filling out a questionnaire, I came across a seemingly obvious mistake, when you take that second glance, but not so obvious when writing your own questionnaire.
For those who didn’t notice it straight away, the ordering of the scale is incorrect in a couple of places. Firstly, the more obvious “Never” being at the top of the scale when the lowest amount is at the bottom. Secondly, the more entwined “2-3 times per month” being considered as a lower amount than “Once a month”. Mistakes in questionnaires, such as the example above, can lead to a decrease in validity of the survey, as they in-turn make respondents misread the question in front of them.
To help avoid mistakes, pre-testing or pilot-testing surveys internally or even externally have proven effective tools for secure questionnaire design. Simply asking colleagues to fill out the survey can help avoid mistakes within a questionnaire, as they are looking for any errors within, but they can also provide new information and ideas you may have not thought of yet. This method can help weed out any faults, as the designer is usually considered too close to the study, making them unable to see the wood for the trees.
It’s very important to keep panel members involved and motivated. After all, we need our panel members to provide our clients with valuable insights.
If you look at the past 10 years, we can conclude that mobile phones have changed our lives. It not only influenced our personal lives, but it also changed business.
Using social stories in questionnaires
Wouldn’t it be more useful for a respondent to see these commercials in environments where they are normally showed?
Shopping for tea
I recently came across a technique that caught my attention since it really improved both my engagement and the reliability of my answers.
The solution to screening-out respondents
Screening-out respondents can disappoint respondents, because they can’t give their opinion.
Take your time
Recently, I received an invitation to fill out a survey, which surprised me quite a bit.
Graphics, colours and interaction
Online questionnaires and surveys are still at the forefront of market research for many companies, as it opens up a vast number of possibilities.
The limitations of a respondent’s memory are sometimes forgotten when programming a questionnaire.
To make questionnaires more engaging, it’s important to create a certain interaction for respondents.