Since my masters, research has got me hooked. I like doing research and I like participating in research. Since I am a panel member myself, I think it is very important to keep panel members involved and motivated. After all, we need our panel members to provide our clients with valuable insights.
That’s why I get excited when I come across new, more innovative and visually attractive methods in questionnaires. Below an example of something that surprised me in a good way.
In the example on the left, they ask in which region you live, and on the right, they ask how many household members you have. By using this visually attractive format for asking these kinds of boring socio-demographic questions, respondents will be surprised. This surprising effect will make them more engaged in filling in the survey.
It can be easily integrated in research. It will cost some time to set it up and collect nice visualisations, but, as these are frequently used questions, I think it is worth it.
If you look at the past 10 years, we can conclude that mobile phones have changed our lives. It not only influenced our personal lives, but it also changed business.
Catching a movie
A seemingly obvious mistake, when you take that second glance, but not so obvious when writing your own questionnaire.
Using social stories in questionnaires
Wouldn’t it be more useful for a respondent to see these commercials in environments where they are normally showed?
Shopping for tea
I recently came across a technique that caught my attention since it really improved both my engagement and the reliability of my answers.
The solution to screening-out respondents
Screening-out respondents can disappoint respondents, because they can’t give their opinion.
Take your time
Recently, I received an invitation to fill out a survey, which surprised me quite a bit.
Graphics, colours and interaction
Online questionnaires and surveys are still at the forefront of market research for many companies, as it opens up a vast number of possibilities.
The limitations of a respondent’s memory are sometimes forgotten when programming a questionnaire.
To make questionnaires more engaging, it’s important to create a certain interaction for respondents.