The reporting is simple. Based on considerable scientific research, we determined which aspects of the research are important, which aspects are not, and how you should read them.
The scorecard contains the most important results to help you determine whether the commercial is good enough. In addition, the reading guide helps you understand and interpret the results. The reading guide contains a number of scenarios which can be taken into account in the interpretation of the results.
The dashboard gives you online access to all the results of the research, broken down by gender and age if possible. With this dashboard, you can quickly delve deeper in order to understand all aspects of the research. A research expert is always available to explain by telephone what the report contains.
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