It’s very important to keep panel members involved and motivated. After all, we need our panel members to provide our clients with valuable insights.

If you look at the past 10 years, we can conclude that mobile phones have changed our lives. It not only influenced our personal lives, but it also changed business.

A seemingly obvious mistake, when you take that second glance, but not so obvious when writing your own questionnaire.

Wouldn’t it be more useful for a respondent to see these commercials in environments where they are normally showed?

I recently came across a technique that caught my attention since it really improved both my engagement and the reliability of my answers.

Screening-out respondents can disappoint respondents, because they can’t give their opinion.

Recently, I received an invitation to fill out a survey, which surprised me quite a bit.

Online questionnaires and surveys are still at the forefront of market research for many companies, as it opens up a vast number of possibilities. 

The limitations of a respondent’s memory are sometimes forgotten when programming a questionnaire.

To make questionnaires more engaging, it’s important to create a certain interaction for respondents.