The 5 steps towards creating a successful pre-testing engine
Most marketers raise the same question: “How can I improve my ROI?”. In response, we always ask the following three questions. Who works in a company that does pre-testing? Who works in a company that tests every ad that is used, NO exceptions? Who uses only those ads that reach the level top 20%?
Lucas Hulsebos shares how companies can win 150-200 GRP’s per campaign in the interview: The 5 steps towards creating a successful pre-testing engine.
Which of the sports below do you practice?
Take the next example for instance. It is quite a long list with options, but it isn’t even the longest list I have seen.
Research is a profession that is constantly evolving. My passion for research starts with making a questionnaire that is fun and easy to fill out.
Ranking 15 different characteristics
“Meten is weten” (measuring is knowing) as we say in Dutch. For two years now I have worked in market research and I think doing research is really important.
Respondents are vital to the data collecting stage and keeping them happy and engaged leads to better and quicker response. Interaction with respondents who fill out questionnaires is therefore always important.
easy2survey introduces Logo Test
DVJ Insights launched the first automated test for measuring the strength of a visual design or logo within the easy2survey platform.
The need for agile research
A lot of companies have introduced agile working these past few years. Agile working relates to aspects of time and place flexibility, but also involves doing work differently by focusing on performance and outcomes.
“Which kiwi brands did you buy in the past seven days?”
How to measure and analyse the wonderful and complicated world of human behaviour, is a question which fascinates me.
The battle for research automation
On different conferences and in different blogs I read about the increasing awareness and attention for research automation.
I’m a market researcher. I like research. I fill out lots of questionnaires to keep up with things.
Why research is for the happy few
This interview tackles the question why research is just for the happy few.