The 5 steps towards creating a successful pre-testing engine
Most marketers raise the same question: “How can I improve my ROI?”. In response, we always ask the following three questions. Who works in a company that does pre-testing? Who works in a company that tests every ad that is used, NO exceptions? Who uses only those ads that reach the level top 20%?
Lucas Hulsebos shares how companies can win 150-200 GRP’s per campaign in the interview: The 5 steps towards creating a successful pre-testing engine.
Why research is for the happy few
This interview tackles the question why research is just for the happy few.
easy2survey launches Pre-Test Tag-On
DVJ Insights launched the first automated test for measuring the strength of a TV and radio tag-on within the easy2survey platform.
From egocentric to customer centric innovation
Why are so many introductions failing? In this interview, Lucas Hulsebos, CEO DVJ Research Group, shares what needs to happen to turn this around.
easy2survey launches Pre-Test Point of Sale
DVJ Insights launched the first automated POS Pre-Test within the easy2survey platform.
The biggest threat to ROI: the problem with fast and agile testing
Why are so many introductions failing in their first year? Lucas Hulsebos answers all your questions in this interview…
“Are you the owner of this car, is this car leased or a company car?”
My passion for research starts with making a questionnaire not only valid so we can give the right answer to a question, but also…
2019: How will Research Automation evolve?
2018 was a big year in research automation. And we’ve had a great run too…
Why Research is for the Happy Few
The most successful companies have made their way to the top because of their successful marketing strategies…
It’s time to start understanding the Why, behind the What
The AAI conference is one of the few and first to join data analytics, insight and market research…