The 5 steps towards creating a successful pre-testing engine
Blog Lucas Hulsebos – CEO DVJ Insights & Arjen van Duijvenbode – Senior Consultant easy2survey
Since the launch of easy2survey back in June, we have spoken at several events and conferences about a new and agile solution for testing everything. Most marketers raise the same question: “How can I improve my ROI?”. In response, we always ask the following three questions:
It is remarkable to see that there are hardly any advertisers that answer with a
The first reason why you should ask someone else instead of listening to your own gut feeling is related to a short clip I showed during presentations. In this
We conducted a big meta-analysis on years of pre-testing and tracking data. In this
Below we have a chart of the costs of 100 GRP’s in different markets. The difference between markets are big, so the costs of 100 GRP’s differ between 50.000 Euro to more than 500.000 Euro.
But to get to the top 20%, you need to
The best way to do this properly is to follow the easy2survey 5 step process:
When you follow these steps, you don’t have to just rely on gut-feeling anymore. The clients who have implemented this process are much more effective and will win at least 150 to 200 GRP’s per campaign. It increases the ROI of investments and the ROI of research.
Get in touch with Arjen if you want to know more about our onboarding process and how to make it your own.
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