Respondents are vital to the data collecting stage and keeping them happy and engaged leads to better and quicker response. Interaction with respondents who fill out questionnaires is therefore always important.
A good way to do this, is by asking some qualitative and quantitative feedback from every respondent during every survey (besides them filling in questions about a specific main topic). This provides extra insights about the experience of the respondents and additionally shows the respondents that we care about their comfort.
An example of how feedback on the questionnaire can be collected is as follows:
Not only gives the above example insight in general feedback, but also specifically about technical errors, respondent expectations about time and effort and how well their opinion could be expressed. In case one of the questions is scoring low, it is clear where the issue might lie. Implementing an additional qualitative question in your questionnaire gives the researcher the opportunity to gather qualitative insights that contribute to the full picture.
It’s very important to keep panel members involved and motivated. After all, we need our panel members to provide our clients with valuable insights.
If you look at the past 10 years, we can conclude that mobile phones have changed our lives. It not only influenced our personal lives, but it also changed business.
Catching a movie
A seemingly obvious mistake, when you take that second glance, but not so obvious when writing your own questionnaire.
Using social stories in questionnaires
Wouldn’t it be more useful for a respondent to see these commercials in environments where they are normally showed?
Shopping for tea
I recently came across a technique that caught my attention since it really improved both my engagement and the reliability of my answers.
The solution to screening-out respondents
Screening-out respondents can disappoint respondents, because they can’t give their opinion.
Take your time
Recently, I received an invitation to fill out a survey, which surprised me quite a bit.
Graphics, colours and interaction
Online questionnaires and surveys are still at the forefront of market research for many companies, as it opens up a vast number of possibilities.
The limitations of a respondent’s memory are sometimes forgotten when programming a questionnaire.
To make questionnaires more engaging, it’s important to create a certain interaction for respondents.