If you look at the past 10 years, we can conclude that mobile phones have changed our lives. It not only influenced our personal lives, but it also changed business. Nowadays we spend an average of 2 hours a day on our mobile phones. For us, as researchers, it keeps us challenged to keep on top of these developments and integrate research with the latest developments of the market.
As a researcher I want to keep in touch with new research methods, techniques and questions. For me, a good example of a new technique which responds to market changes is the swipe tool. This tool is based on actual behaviour of our newest generation: Generation Swipe. Not only is this tool mobile friendly, but it is also makes questionnaires more fun and more intuitive.
Why should we still ask people if they like a certain idea or product by checking a like or dislike box, whilst we can also make it more interactive, realistic and more fun!
It’s very important to keep panel members involved and motivated. After all, we need our panel members to provide our clients with valuable insights.
Catching a movie
A seemingly obvious mistake, when you take that second glance, but not so obvious when writing your own questionnaire.
Using social stories in questionnaires
Wouldn’t it be more useful for a respondent to see these commercials in environments where they are normally showed?
Shopping for tea
I recently came across a technique that caught my attention since it really improved both my engagement and the reliability of my answers.
The solution to screening-out respondents
Screening-out respondents can disappoint respondents, because they can’t give their opinion.
Take your time
Recently, I received an invitation to fill out a survey, which surprised me quite a bit.
Graphics, colours and interaction
Online questionnaires and surveys are still at the forefront of market research for many companies, as it opens up a vast number of possibilities.
The limitations of a respondent’s memory are sometimes forgotten when programming a questionnaire.
To make questionnaires more engaging, it’s important to create a certain interaction for respondents.