Graphics, colours and interaction
Online questionnaires and surveys are still at the forefront of market research for many companies, as it opens up a vast number of possibilities. However, endless question after question of long lists can sometimes get excessively dull for the consumer completing the survey. Engagement is important within market research, as it affects the quality of data produced by the respondent.
At DVJ Insights we continuously fill out online surveys, firstly to improve our own and find new solutions to problems, but it also helps us think about avoiding simple mistakes, which could cause issues when coming to analyse the data. Whilst filling out a questionnaire, I came across an interesting way of portraying a question.
The simplicity of the question is the best part about it, as normally a list of regions would appear in single code format. However, adding the use of graphics to a survey can help peak interest, as it provides something slightly different to the norm, as well as immersing the respondent within the survey. As I mentioned before, engagement is key within surveys and market research, as if the respondent begins to lose interest, the data quality decreases at the same rate as the length of interview time, which leads to less informative results.
Therefore, graphics, colours, and interaction are a key component of survey creation, allowing the respondent to interact with the survey. This in-turn is a key way to keep engagement levels high from respondents, as it provides something different and more interesting for them, and retains attention throughout. Obviously, I’m not saying remove all listed questions from your survey, but adding a few graphics throughout can really help provide better end results from respondents.
It’s very important to keep panel members involved and motivated. After all, we need our panel members to provide our clients with valuable insights.
If you look at the past 10 years, we can conclude that mobile phones have changed our lives. It not only influenced our personal lives, but it also changed business.
Catching a movie
A seemingly obvious mistake, when you take that second glance, but not so obvious when writing your own questionnaire.
Using social stories in questionnaires
Wouldn’t it be more useful for a respondent to see these commercials in environments where they are normally showed?
Shopping for tea
I recently came across a technique that caught my attention since it really improved both my engagement and the reliability of my answers.
The solution to screening-out respondents
Screening-out respondents can disappoint respondents, because they can’t give their opinion.
Take your time
Recently, I received an invitation to fill out a survey, which surprised me quite a bit.
The limitations of a respondent’s memory are sometimes forgotten when programming a questionnaire.
To make questionnaires more engaging, it’s important to create a certain interaction for respondents.