Using social stories in questionnaires
Research Improvements - Friday October 25, 2019
It’s very important to keep panel members involved and motivated. After all, we need our panel members to provide our clients with valuable insights.
Research Improvements - Friday September 20, 2019
If you look at the past 10 years, we can conclude that mobile phones have changed our lives. It not only influenced our personal lives, but it also changed business.
Research Improvements - Friday September 13, 2019
Catching a movie
A seemingly obvious mistake, when you take that second glance, but not so obvious when writing your own questionnaire.
Research Improvements - Monday September 2, 2019
Shopping for tea
I recently came across a technique that caught my attention since it really improved both my engagement and the reliability of my answers.
Research Improvements - Thursday August 22, 2019
The solution to screening-out respondents
Screening-out respondents can disappoint respondents, because they can’t give their opinion.
Research Improvements - Friday August 16, 2019
Take your time
Recently, I received an invitation to fill out a survey, which surprised me quite a bit.
Research Improvements - Friday August 9, 2019
Graphics, colours and interaction
Online questionnaires and surveys are still at the forefront of market research for many companies, as it opens up a vast number of possibilities.
Research Improvements - Friday August 2, 2019
The limitations of a respondent’s memory are sometimes forgotten when programming a questionnaire.
Research Improvements - Friday July 26, 2019
To make questionnaires more engaging, it’s important to create a certain interaction for respondents.
Research Improvements - Thursday July 18, 2019
To maintain the ability of developing engaging questionnaires, I’m convinced it’s important to regularly take on the role of respondent by filling in questionnaires yourself.