Interview - Thursday April 18, 2019
Why research is for the happy few
This interview tackles the question why research is just for the happy few.
Interview - Thursday April 11, 2019
From egocentric to customer centric innovation
Why are so many introductions failing? In this interview, Lucas Hulsebos, CEO DVJ Research Group, shares what needs to happen to turn this around.
Interview - Thursday April 4, 2019
The 5 steps towards creating a successful pre-testing engine
Most marketers raise the same question: “How can I improve my ROI?”
Interview - Thursday March 21, 2019
The biggest threat to ROI: the problem with fast and agile testing
Why are so many introductions failing in their first year? Lucas Hulsebos answers all your questions in this interview…
Research Improvements - Friday March 15, 2019
“Are you the owner of this car, is this car leased or a company car?”
My passion for research starts with making a questionnaire not only valid so we can give the right answer to a question, but also…
blog - Thursday January 17, 2019
2019: How will Research Automation evolve?
2018 was a big year in research automation. And we’ve had a great run too…
blog - Wednesday December 12, 2018
Why Research is for the Happy Few
The most successful companies have made their way to the top because of their successful marketing strategies…
blog - Wednesday November 28, 2018
It’s time to start understanding the Why, behind the What
The AAI conference is one of the few and first to join data analytics, insight and market research…
blog - Thursday November 22, 2018
From egocentric, to customer centric innovation
Over the past years we have been involved in a lot of innovation and product development. Two things strike me the most…
blog - Wednesday November 7, 2018
The 5 steps towards creating a successful pre-testing engine
Since the launch of easy2survey back in June, we have spoken at several events and conferences about a new and agile solution…
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