Research Improvements - Tuesday April 30, 2019
The Chatbot
I’m a market researcher. I like research. I fill out lots of questionnaires to keep up with things.
Interview - Thursday April 18, 2019
Why research is for the happy few
This interview tackles the question why research is just for the happy few.
news - Wednesday April 17, 2019
easy2survey launches Pre-Test Tag-On
DVJ Insights launched the first automated test for measuring the strength of a TV and radio tag-on within the easy2survey platform.
Interview - Thursday April 11, 2019
From egocentric to customer centric innovation
Why are so many introductions failing? In this interview, Lucas Hulsebos, CEO DVJ Research Group, shares what needs to happen to turn this around.
news - Friday April 5, 2019
easy2survey launches Pre-Test Point of Sale
DVJ Insights launched the first automated POS Pre-Test within the easy2survey platform.
Interview - Thursday April 4, 2019
The 5 steps towards creating a successful pre-testing engine
Most marketers raise the same question: “How can I improve my ROI?”
Interview - Thursday March 21, 2019
The biggest threat to ROI: the problem with fast and agile testing
Why are so many introductions failing in their first year? Lucas Hulsebos answers all your questions in this interview…
Research Improvements - Friday March 15, 2019
“Are you the owner of this car, is this car leased or a company car?”
My passion for research starts with making a questionnaire not only valid so we can give the right answer to a question, but also…
blog - Thursday January 17, 2019
2019: How will Research Automation evolve?
2018 was a big year in research automation. And we’ve had a great run too…
blog - Wednesday December 12, 2018
Why Research is for the Happy Few
The most successful companies have made their way to the top because of their successful marketing strategies…
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